New Frontier hotel and casino

New Frontier Hotel and Casino

New Frontier hotel and casino was located in Paradise, Nevada, in the United States of America, at number 3120 Las Vegas Boulevard South. It opened on the 30th of October 1942, and provided its first-rate services until the 16th of July 2007. As the name would indicate, the hotel and casino had a
Western theme, and 986 hotel rooms were available for guests to make use of. It dedicated 100 000 square feet of its grounds to gambling entertainment, and visitors’ dining options included Gilley’s and Phil’s Steakhouse, eateries which were dedicated to providing wholesome American fare at affordable prices that would not break the bank.

New Frontier hotel and casino underwent a number of name changes, being known as Last Frontier and simply Frontier at various points of its 65 years. It was the second business of this kind to open on the Las Vegas Strip. The building that it occupied was totally demolished on the 13th of November 2013, and the land it previously stood on is owned by Crown Resorts.

New Frontier Hotel and Casino History

The property which the New Frontier hotel and casino eventually came to stand on, began as Pair-o-Dice, a nightclub that opened up in the year 1930. This became The Ambassador Night Club, in 1936, and then once again underwent a name change in 1939, becoming The 91 Club, in reference to its position on the US-91. After this it was rebuilt, becoming The Last Frontier hotel in 1943, with the Last Frontier Village making up part of the casino until this was eventually demolished in 1949, making way for the Silver Slipper casino that took its place. On the 4th of April 1955, after an overhaul and modernisation of the resort, it became the New Frontier.

The hotel and casino has had the honour of hosting the first appearance by the king of rock ’n’ roll, Elvis Presley, in 1956 and the final one by Diana Ross and The Supremes, in 1970.

The New Frontier’s Scandals and Court Cases

There were a number of different owners and operators for what would eventually become the New Frontier hotel and casino during the 50’s and 60’s. By the time it became The Frontier there were secret ownership interests by two high-ranking members of the Mafia based in Detroit, according to Ovid Demaris, author of The Boardwalk Jungle: namely Michael Polizzi and Joseph Zerilli. A sensational trial in Los Angeles in 1971 found these two individuals, another two, and the Emprise Corporation, known today as Delaware North Companies, guilty of hiding their interest in the casino.

A Strike Spanning Many Years

In the September of 1991 a union strike was started at New Frontier hotel and casino, and continued for a number of years, ending only in October of 1998. The strike was undertaken by the Las Vegas Culinary Workers Union Local 226, and it was waged against both the New Frontier hotel and casino and the Elardis. Phil Ruffin purchased the properties in 1998, bringing it to an end.